With a well executed content marketing strategy, small businesses can expand the reach of their website by a substantial amount. When combined with your social pages, the effectiveness of content marketing means your content is more likely to get shared, and more importantly, clicks from shared content are five times more likely to result in a purchase. So posting regular content not only keeps your social pages fresh and updated, it also creates further clicks to your website that are more likely to result in purchases.
Many small businesses already have a content marketing plan in place, but the important question is whether they’re doing all that they can? Currently, the content that sees great ROI is: email marketing, articles, image sharing and videos. Not surprising, since nearly three-quarters of customers prefer to get information from content rather than advertising.
Want to see the stats on the different types content marketing? Take a peek at this infographic from marketingtechblog.