Content marketing has come on leaps and bounds within the past few years. This year, we have seen a distinct evolution in not only how it’s now consumed by the customer, but also how the platforms have changed with the addition of analytics, meaning we can now measure and predict how the customer will respond to our content.
Taking a look at the trends of this year, it’s clear to see a trend of consuming content via video on mobile is becoming more and more prominent. Advertising on social networks is a great way to boost your organic content whilst providing exciting new ways to promote your products. Since content is still king, blogging is still a pivotal part of your digital marketing strategy.
Take a look at this infographic from MDG for the facts and figures of what’s currently the hottest content trends.