With marketers now looking towards next year, let’s take a look at what trends have made a difference this year, and what trends will be the movers and shakers of social media marketing in 2016.
The most significant trend of 2015 has been the steady rise of content as a prominent part of your marketing strategy, especially for social media and publishing. Facebook has added fantastic tools to help boost posts plus dynamic advertising for mobiles, and it also has begun organically improving native video post reach too. As mobile and video are both the future of online content and advertising, it is definitely time to start implementing these two things into your marketing strategy.
This infographic below from MDG Advertising tells you where social trends are heading in 2016.