Businesses all shapes and sizes are now getting on social media to reach their customers in every way possible. Ignoring the digital world is no longer an option! Although big businesses tend to have a head start as they have larger budgets and use big teams to fill their social channels with content, smaller companies are catching up as they are starting to spend more time and money on social media marketing.
Multi-tasking and efficiently utilising time spent on social media also means smaller companies no longer have to play second fiddle to larger companies. Outsourcing your social media to professional companies is also one of the main reasons why small companies can be big players on social media channels.
This infographic by Vertical Response provides some interesting stats on how small businesses use and want to use social media.