Using social media correctly should be a serious consideration for any business in this digital age as it provides a channel for your company to gain exposure to the right people, and gain additional website traffic. With so many networks available, the two questions you should ask yourself is ‘what social network is the most popular?’ and ‘what is the right social network for my company?’.
Viewing the success of social networks from a popularity point of view can give you a decent idea of what sites you should have a presence on, but it isn’t the whole story. Finding the network which is the most relevant is a step in the right direction. For instance, a marketing agency’s Facebook page will generate little traffic compared to their pages on other social networks, whereas a furniture company’s Facebook page will generate a large proportion of traffic from their social network pages.
Take a look at the results for yourself with this infographic from JBH.