The rise of video content has resulted in some interesting shifts on social networks. Networks such as Facebook have begun placing importance on where the video content is originally posted, affecting how many people it reaches. This shift, which began mid-way through 2014 has been the result of Facebook focusing on mobile users and video content.

As a business user wanting to gain the most out of your social pages, you’ll want to know how this affects your ROI if you are promoting posts, or how much organic reach you will achieve if you are not. In simple terms, as Facebook has got serious about video, it is persuading brands to use its own native video player. In doing so, your video content gets more reach than any other type of post.

Take a look at the stats yourself with these graphs from Joseph Conroy and the Social Bakers.