Nothing creates a buzz more than promoting an event. Not only is it a perfect PR opportunity, it’s a great way of increasing footfall and getting your brands message spread via word of mouth online and offline.

For a really successful event, you want to have as many people aware of it as possible, and using social media substantially increases the exposure of your event.

Want to find what’s key to an effective event campaign? Simple steps such as creating the event on Facebook so it can be shared and promoted to your target audience is a must, researching hashtags and creating one specifically for your event, and writing catchy tweets to be retweeted and promoted on Twitter will boost your events exposure too. Don’t forget about creating and sharing content such as images and video whilst the event is running.

This infographic from marketingtechblog offers all the insight you need to start creating an event campaign of your own.